Video Meets Content Marketing

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In 2013, content marketing took off with marketers creating infographics, blog posts, and guides to attract customers. This trend is continuing, but video has become more dominant as it reaches more global viewers. Videos get 78% of all online traffic and give an immediate, interactive message. By 2018, Cisco predicts videos will attract 84% of online traffic.

Businesses should use videos in their content marketing strategy for four reasons.

1. Videos can be produced quickly. It takes less time to produce a video than to create a guide. It does not have to be long. 30 seconds is enough to get a simple message across. This requires less time and money than outlining, writing, and editing text.

2. It’s scalable. There is no need to have an ad agency produce a video for you. Technology has made it possible for anyone to create videos and share them across multiple platforms.

3. It makes a great content amplifier. Videos can be used to promote other material. A 30 second video can lead a customer to check out your latest ebook. This leads to higher conversion rates. Share videos on social media, and use them on landing pages.

4. It’s easy to integrate video into campaigns. Marketers can add video apps to existing platforms. Businesses can order video production, add to landing pages and emails, and track results using marketing automation companies.

More than 90% of consumers watch videos on computers and mobile devices. Marketing strategies need to line up with what consumers want. Videos get social shares and responses, so it is now necessary to implement video marketing strategy.

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