Ten Visual Storytelling Rules to Follow

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Long ago, storytellers were wise old men and women who conveyed tales of the ancients and lessons learned through the ages. Later, stories were told by authors, playwrights and directors. But thanks to technology, anyone can now become a storyteller, a reporter and a publisher.

Visual storytelling, in particular, has emerged as an important trend in web and graphic design, as well as other forms of marketing in the digital era – and for good reason. The visual cortex is the largest section of the human brain. According to a 2008 study, the average person remembers about 10 percent of what they hear when tested 72 hours later. But when visuals are added into the mix, the figure increases to 65 percent.

Visuals are also more effective than text at evoking emotion and inspiring audiences to take action – both useful marketing tools. Think about it: Which type of advertisement is more likely to grab and retain your attention: radio or television?

Read more at Visme

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