Planning your Content Marketing Strategy is Vital

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A documented strategy is a must if you want to be successful with content marketing. That’s the conclusion of the first-ever Milwaukee Area B2B Content Marketing survey, recently conducted by Cultivate. The majority of the marketing managers who responded to this survey (68%) don’t have one, and that limits their ability to be effective with content marketing. Here’s why.

When you build a house, what do you do first? You would never just lay bricks, put up siding and paint rooms, in random order. You must have a plan, a blueprint of the house design that includes all of the critical measurements and a list of the materials that will be needed to construct it. It’s definitely not one of those “Let’s just get started building stuff” projects!

Read more at BizTimes

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