Four Content Marketing Tips

Want create site? Find Free WordPress Themes and plugins.

A great ad, according to Leo Burnett, is simple, memorable, and inviting to look at. “If you don’t get noticed, you don’t have anything,” he said. Burnett is the creator of Tony the Tiger, Jolly Green Giant, and the Marlboro Man.

Marketers are now trying to apply old concepts to the new methods via digital technology. They need to think more like publishers.

Here are four tips for content marketing:

Hold the attention of your audience. Marketers are skilled in many content areas, but need to see it as publishing and not just long-form advertising. The point is to capture the audience and build relationships. Brands need to connect with consumers by providing value.

Lead the conversation. Brands need to share industry expertise to add value to the consumer experience. With social media, every interaction cannot be perfectly planned. Marketers need to focus on giving to the consumer, and not trying to get something from them.

Focus on your mission. Marketers tend to focus on ROI and other metrics. Metrics help to determine the performance of different methods, but when it comes to content, attention needs to be on the goal.

Exchange value. Share resources, expertise, and industry insight with your consumers. That is what they value. It’s not about raising awareness about your particular brand. Content is a contribution, and it is meant to inform, excite, and inspire people.

Did you find apk for android? You can find new Free Android Games and apps.