Forbes: You’re missing the Boat if Ignoring Content Marketing

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The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently. You need to read it.

Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll show you how and why in the next 3 minutes.

Chief marketing officers have repeatedly recognized the need for a core content marketing team. And this team doesn’t need to be led by a CCO — chief content officer — a role which is being retired at many companies. Instead the successful content leader typically has a marketing operations manager or writer/editor title. Their job is to develop and orchestrate a content strategy across the company.

Read more at Forbes

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