When properly executed, content marketing is one of the most effective methods of marketing. If you’re interested in learning how it should be applied to your business, sign up for our free Content Marketing Strategy Session.
The Content Marketing Impact
Content marketing is catching on like wildfire, dominating marketing budgets and resources. 75 percent of companies plan to increase their content marketing budget in 2017, while on average companies are dedicating close to a third of their overall marketing budgets towards it.
Why? Content marketing is about attracting attention through a more genuine connection which promotes relevant knowledge and advice instead of pushing a product or service. By becoming the source of knowledge, or authority, encouraging engagement through consistent content will eventually foster a relationship which leads to a conversion.