While the landscape of marketing has changed drastically over the past several years, one fact remains true. Content is still king. But where content once meant well written and search engine optimized text, content today involves so much more, from video marketing to the way data is utilized. Businesses that ignore the importance of digital marketing risk being left in the dust.
Forrester Research predicts that digital marketing spending will continue to grow over the next few years, with an increase from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019.
If you’re looking to add digital marketing to your promotional strategies, here are six up and coming trends you should take a look at:
- Taking the Real World to Users through AR & VR Technology
Augmented and virtual reality are making great strides within the marketing industry. Initially gaining popularity within the gaming industry, developers moved on to use the same technology for business applications. For example real estate agents can use virtual reality to give potential home buyers an initial tour of a house thousands of miles away. A 3-D experience can provide a much bigger impact than either text or regular images.
- Live Videos for a Closer Connection with Consumers
Facebook Live, Snapchat and Twitter’s Periscope allow users to share videos in real time. These applications could open up some very valuable opportunities for digital marketers. According to Cisco Visual networking Index, video traffic will be 82 percent of all consumer Internet traffic by 2020. Live video is something that digital marketers should be taking a closer look at.
- Making Use of Data Visualization Tools
Data visualization tools such as Data Hero, Dygraphs, Tableau and Visual.ly help compile big data into easily understood information for both businesses and consumers. While data visualization isn’t necessarily a new trend, it is predicted that marketers will be making more use of these tools as a way to optimize their efforts.
- The Magic of Viral Videos
Viral videos will continue to win big in the marketing industry. They are a cost effective method of creating brand awareness with potential to reach millions of viewers. Of course viral videos are short-lived so timing is everything when it comes to incorporating it as part of your marketing strategy.
- Chatbots Help You Manage Your Business 24/7
Chatbots are filling the gap for businesses that can’t have 24 hour live support. They can answer questions and provide customer support on a round the clock basis. The chatbot technology has become more advanced in recent years, making responses almost indistinguishable from that of a human.
- Content with an Expiration Date
The Facebook Stories feature only remains available for 24 hours before it disappears, so you might wonder why anyone would want to use such a short-lived application for marketing purposes. The idea is that it creates a sense of urgency with consumers. No one wants to miss out on a great deal. Marketers can take advantage of this by offering time limited “hot deals” that buyers can’t resist.