Competition for eyeballs continues to grow and isn’t going to slow down anytime soon. If you want to stay in the game and have the best chance of reaching your target market, you’ll need to provide quality content that offers relevant value to your audience.
An effective solution is to use visual content as a part of your overall marketing plan. Visual content can play an important role in the marketing strategies that brands use to promote and distribute their content online and more specifically on social networks. Studies have shown that this particular type of content is not only eagerly accepted by consumers, but is also a great way to generate views, clicks, and conversions.
Here are 10 reasons you should consider using visual content in your marketing strategy:
- Visual content attracts a larger audience.
Every day more than one billion pieces of content are published, including 2 million videos and over 140 million tweets
- Visual Content is processed more quickly
Our brain can only process a limited amount of information at once so of course data that is processed faster will tend to be more attractive to users. This is why various forms of visual content such as images and videos are more effective than content that solely consists of text. In fact, our brains can processes visual information 60,000 times faster than the time it takes to absorb textual content.
- Visual content makes up 93% of human communication
Studies have shown that 93% of human communication is non-verbal while 90% of the information entering the brain is based on non-verbal elements. It’s not surprising then that 70% of sensory receptors are concentrated in our eyes and allows us to process more than half of the information we receive.
Of course, the best solution for marketers is to integrate text within images. This way you can attract with the visual image initially and consumers are then more likely to read the text within.
- Visual content generates more views
By including interesting images and illustrations with your text, you can increase your content views by as much as 94%. For example PR Newswire tells us that if you include photos, videos or other forms of visual media in your press releases, you will get 77% more views than with text only content
- Visual content can be viral
Visual content marketing items such as infographics, memes, and images with quotes tend to be very viral, generating social media sharing by users who view them.
You might want to consider embedding your logo and site URL within your visuals so once they are shared your information stays with the content. If your content is shared without this information, it essentially becomes anonymous and all your work will be for nothing.
- Visual Content helps you gain followers on Facebook
Using quality visual content on Facebook can help you generate more likes, comments, and sharing than using text only content. In fact, when an article contains interesting images, there is an increase of 37% in engagement. According to an infographic by M booth, a study of top 10 brands on Facebook showed that users liked photos twice as often as text updates and shared videos 12 times more than links and text posts combined.
- Visual content is easier for users to understand
When you use visual elements that compliment the text and serve to further explain your topic, such as colorful charts and graphs, you help your audience to easily understand your message. The more you can detail your information the more your target audience will acknowledge you as an expert within your industry and the more likely they are to turn to you in the future for further information.
- Visual content creates emotion
40% of online users tend to have positive responses to images and videos rather than texts. Images can evoke strong emotions and motivate users to take action.
- Visual content increases social engagement
Images on social networks perform better than plain text content. If you post simple links but then after a few days switch to images, you’ll most likely be surprised at the results. By the same token, use of visuals in Facebook promotions can provide a 65% increase in engagement.
- Visual content keeps users on your website longer
When you combine quality visual content with the text, visitors will usually spend more time on your site. By providing users with attractive and easily digestible content, that includes visuals they will have a better understanding and appreciation for your brand.
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