Six Digital Marketing Trends you should be Using Now

While the landscape of marketing has changed drastically over the past several years, one fact remains true. Content is still king. But where content once meant well written and search engine optimized text, content today involves so much more, from video marketing to the way data is utilized. Businesses that ignore the importance of digital […]

5 Ways to Bring More Collaboration Into Your Content Marketing Strategy

Content marketing is inherently a consumer-focused type of marketing and while you want your message to seem like it speaks directly, uniquely to each consumer, the truth is most of the type you are marketing to a group of consumers, what is commonly known as personas. As such, the more distinctive and unique perspective you bring […]

Content Marketing Mistakes: Do any of these apply to You?

A lot of you out there are failing at content marketing. In fact, we have a page dedicated to “why content marketing isn’t working for you” becuase people continue to overlook and underestimate what it actually takes for content marketing to be successful. The overall problem is a lack of knowledge or the wrong perception […]

Content Marketing 101

If you have anything to do with digital marketing these days, you’ve likely heard of content marketing. Perhaps you’ve heard that “Content is King” or that content marketing is the next big thing. So what exactly is content marketing? Content marketing is delivering valuable information to your potential customers, making them more intelligent about your product or […]

Combining Content Types for Maximum Impact

Video and written content are two very different animals.  They both fall within the “content marketing“ umbrella, but the process, time, resources and the expected results are very different. But a content marketing campaign which combines the two can be highly effective and can continue delivering traffic and leads over time. Some people like videos. […]

Five Content Marketing Methods to Keep Engagement Up

Content marketing, one of the most popular advertising tools in your digital marketing bag these days, can help you make some serious noise online as long as you take the steps to implement it properly. Here are the 5 easy secrets to excel at content marketing: 1. Keep your readers interested. Get online users to […]

Content Marketing: the most effective marketing method available?

In the world we live in today, consumers and B2B clients alike both share a strong appetite for a health dose of information and are resistant to the hard sell. Almost everyone researches products and services online before making a purchase.Even grocery shoppers use apps to compare prices and download coupons. Which brings us to the […]

Content Marketing Ideas for June

Do you draw a blank when it comes to monthly marketing ideas? You’re on a tight deadline and nothing exciting comes to mind? Well here are some great ideas for the month of June that will help to get your creative juices flowing! End of School and Graduation June is graduation month and new grads […]

5 Tips for B2B Content Marketing

B2B content marketing can be challenging because it is a significantly different field than B2C content marketing. It is significantly more focused and needs to be more consistent and professional. Here are 5 tips to help you improve your B2B content marketing. 1. Do your research first. Business customers take a lot more effort and research to […]